Rebel World

Vegan Conviction

Meet Richie - the white cotton T-shirt and vintage jeans loving Stanford graduate, turned investment banker, turned international model and actor, has made it his mission to engage people on the issues of cruelty-free living and going vegan. He has currently lent his voice to Veganuary - an initiative aiming to reduce the suffering of animals by inspiring people to go vegan for the month of January.

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Behind The Camera Lense

It's always an awesome experience being a part of a photoshoot and bringing to life our ideas, so we decided to let you take a look at how a typical day looks for all those of us who work on bringing the images you see to life. Enjoy the behind the scenes look into our lives at Rebel!


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Advertising Renegade


Meet Niki, the "no excuses man". Born in the late eighties, he is a cool example of a Millenial - unwilling to compromise on his own values in order to conform, yet kind, compassionate, and emotionally intelligent. A man looking to inspire and be inspired. He is by his own description a game-changing optimist and a long time challenger of the status quo. Tell him something is impossible and watch him prove you wrong!

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Fixated on Fixies

What makes someone a Rebel? It's a way of life and a frame of mind. We meet many cool people who have found their own way to challenge the status quo – and do so on a daily basis. We are inspired by those people and have created Rebel for them. So, today, we want to introduce to you one of our friends and earliest brand ambassadors - Misho, a self-described marketologist, fixie rider, sketcher, and an amateur photographer.

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May 26, 2015


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On set with Rebel!

We really wanted to share with you how we chose the guys who would present Rebel to the world. What does it take to be a true Rebel? Who can be a Rebel? And the truth is, anyone can be a Rebel. It's a state of mind and a way of life. The guys you see in the video and the photos are our friends - we have made a commitment to ourselves that we will not pay professional models to wear our shorts.

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Rebel Size Guide

Please note that when the elastic waist band of the men's beach shorts is stretched, each size gains approximately 25 cm (or 10 inches) around the waist.

Women's beach shorts are designed to be worn at the hip bone, so when choosing your size it would be best if that is the circumferance you measure.

Recommended garment care: To make sure your Rebel print colors remain bright and vivid for as long as possible, please hand wash in warm water, line dry, and refrain from ironing.