On set with Rebel!

Hello Rebels!

We really wanted to share with you how we chose the guys who would present Rebel to the world. What does it take to be a true Rebel? Who can be a Rebel? And the truth is, anyone can be a Rebel. It's a state of mind and a way of life.

The guys you see in the video and the photos are our friends - we have made a commitment to ourselves that we will not pay professional models to wear our shorts.

Why? Because it's not authentic - we believe that every person who chooses to wear our swim shorts is a Rebel in his own way, and so we want to celebrate th e uniqueness of our community. 

In some of the next blog updates we will tell you a little bit more about our "models for a day" - who they are, what they do, what they love, and how they rebel against the status quo. So stay tuned! 


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Rebel Size Guide

Please note that when the elastic waist band of the men's beach shorts is stretched, each size gains approximately 25 cm (or 10 inches) around the waist.

Women's beach shorts are designed to be worn at the hip bone, so when choosing your size it would be best if that is the circumferance you measure.

Recommended garment care: To make sure your Rebel print colors remain bright and vivid for as long as possible, please hand wash in warm water, line dry, and refrain from ironing.