Fixated on Fixies

What makes someone a Rebel? It's a way of life and a frame of mind. We meet many cool people who have found their own way to challenge the status quo – and do so on a daily basis. We are inspired by those people and have created Rebel for them.

So, today, Rebel Swim wants to introduce to you one of our friends and earliest brand ambassadors – Misho, a self-described marketologist, fixie rider, sketcher, and an amateur photographer.

Born in the not-so-distant 1985, Misho comes from a family of artists. With his father and grandfather both painters, he has put his artistic predisposition to good use. He is the marketing genius behind the cool burger joint Boom! Burgers  and is inspired by its authenticity and commitment to quality.

"I love the challenge of building and growing the brand. When you love what you do and trust in the product, work becomes enjoyable and gratifying."

His greatest passion is fixed-gear bikes. His fixie love affair began two years ago after he got hooked on watching fixed-gear bike videos and decided to buy himself one. 

“My first bike was nothing spectacular, but I used it to learn how to ride. Riding a fixie is quite difficult - it took me two weeks just to learn how to stop. It's such a rush! – no breaks, quick acceleration, and it's not always so easy to stop... you get the point”

Originally, fixed-gear bikes were used as track bicycles, optimized for racing at a velodrome or an outdoor track. About 20 years ago urban bike messengers in the US started using fixed-gear bikes because of the advantages of their simplicity compared to the standard multi-gear bicycles. 

With most bikes, the pedals can remain stationary while the bike is in motion, allowing the rider to coast (ride without pedaling) using forward momentum. A fixed-gear bike does not allow the rider to stop pedalling - when the rear wheel turns, the pedals turn in the same direction. To stop, the cyclist must apply a braking force with his legs and bodyweight, by resisting the rotation of the cranks.

“After I leaned to ride my first fixed-gear bike, I was so into the culture that I started assembling one for myself, and that’s the bike I have now – I used lightweight parts, as the optimal goal for a fixed-gear bike is to weigh as little as possible.”

“We have quite a tight-knit fixie community in Sofia, Sofia Fixed Gear – we often meet up to ride and drink beer together. Last year there was a not-so-legal race organized in Sofia, called Alley Cat Race 2014 with around 30 participants, and I ma very proud to say that I came in second!” 


“As a Millenial there are so many things I refuse to accept silently and be a disengaged bystander. Our modern society has become self-serving and greedy, which is detrimental to nature and the world around us. I completly disagree with the maxim that the end justifies the means. We, people, are intelligent beings and as such have the duty to live our lives conscientiously and with empathy.”

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Rebel Size Guide

Please note that when the elastic waist band of the men's beach shorts is stretched, each size gains approximately 25 cm (or 10 inches) around the waist.

Women's beach shorts are designed to be worn at the hip bone, so when choosing your size it would be best if that is the circumferance you measure.

Recommended garment care: To make sure your Rebel print colors remain bright and vivid for as long as possible, please hand wash in warm water, line dry, and refrain from ironing.