Advertising Renegade


Meet Niki, the "no excuses man". Born in the late eighties, he is a cool example of a Millenial - unwilling to compromise on his own values in order to conform, yet kind, compassionate, and emotionally intelligent.

A man looking to inspire and be inspired.

He is by his own description a game-changing optimist and a long time challenger of the status quo. Tell him something is impossible and watch him prove you wrong!

"When I was 6 years old - after hearing that I wasn’t going to be getting a fencing mask from the toy store, I stole it, put it on my face and... well, rolled down the 50+ stairs in front of the store. Down there, I stood with my arms and legs scraped and covered in blood. But guess what! My face was unharmed".


As the youngest-ever Creative Director in Publicis Groupe worldwide, Niki follows the same "nothing is impossible" attitude and has turned his great passion for advertising into a career. He believes that he can make people see a different side of marketing.

"Advertising with a purpose is not just someone’s utopia and I want to be the one to bring it to people, and give them a chance to experience it".


Unapologetic about who he is, Niki marches to the beat of his own drum. Walking freak and a true appreciator of jazz, he never stands alone.

"Growing up the stereo was always blasting a variation of Pink Floyd, Sade, Ritchie Blackmore and Dire Straits. I believe that music is what connects people and its the language we all speak".

Niki has been compelled to share the thing he has found true inspiration in - music. Alongside his partner in crime, he has started a podcast featuring some of his favorite artists and bands, such as Coltrane, Dilla, Madlib, Nas and Led Zeppelin.

"None of the songs are a part of the playlist just because they are "good". They have been chosen because I feel an emotional connection to each one".


Niki is also a walking canvas. Some of his tattoos are a reflection of his personality - the workaholic ("bee"), the lifetime pursuit of knowledge ("black rectangle"), while others have santimental value - the revolver on his right hand:
"It has the first letter of my brother's name on the handle and I got it when he was playing basketball; he shoots with his right hand, the pistol is on my right hand, it made me feel like I was helping him somehow..."
The first thing he says when you look at his Bambi tattoo is: "Do you know that Bambi is actually a boy?" He has taken this favorite childern's character and used it as a platform for social commentary on prejudice and narrow-mindedness. Niki passionately believes that in our search for purpose and meaning, we, as a society, can and should strive for so much more, and look for inspiration in nature and the world around us.


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Rebel Size Guide

Please note that when the elastic waist band of the men's beach shorts is stretched, each size gains approximately 25 cm (or 10 inches) around the waist.

Women's beach shorts are designed to be worn at the hip bone, so when choosing your size it would be best if that is the circumferance you measure.

Recommended garment care: To make sure your Rebel print colors remain bright and vivid for as long as possible, please hand wash in warm water, line dry, and refrain from ironing.