"When you know better, you do better, and the thin line between action and inaction often comes down to information."
This month we wanted to introduce you to one of our dear friends and Rebel brand ambassador - Richie Kul. The white cotton T-shirt and vintage jeans loving Stanford graduate, turned investment banker, turned international model and actor, has made it his mission to engage people on the issues of animal welfare, cruelty-free living and going vegan.
Born in Southern California, Richie is a man of many passions and convictions but none as strong as his quest to educate people about cruelty-free living. He has currently lent his voice to Veganuary - an initiative which aims to reduce the suffering of animals by inspiring and supporting people across the globe to go vegan for the month of January.
A vegetarian since the age of 14, Richie made the shift to veganism several years ago and has been vocal in extolling the virtues and benefits of going cruelty free. An outspoken supporter of animal welfare organizations and a firm believer in the sanctity of life, Richie has leveraged his modelling background and channeled it to continuous good use.
Dispelling the pervasive myth of vegans as emaciated and nutritionally deficient, Richie is a beaming example that strength of conviction and body can go hand in hand. On the transition from vegetarian to vegan, Richie notes that it was long overdue:
“as a committed animal lover, it made logical and compassionate sense to take that next crucial step for my health, the planet and most importantly, for our animal friends.” He is often attributed as saying that “as human beings endowed with great intellectual and moral capacity, we ought to be caretakers of our fellow animals rather than ruthless exploiters of them.”
A wonderful example of Richie's "practice what you preach attitude" is his faithful companion and a constant source of joy - Lily (also a vegan!). He quotes her as the main inspiration behind his decision to go vegan.
Richie has a very sound understanding of how we, as individuals, through our daily choices, affect the laws of supply and demand:
"Each time we place an order at a restaurant or do our grocery shopping, we make a statement, a loud and resonant financial one. Our purchasing behaviors govern purchasing decisions by that store or restaurant affecting the rate at which farms breed and slaughter houses kill. It’s like a trickle up effect. What we eat matters and as a vegetarian, it is often quoted that we single-handedly save 100 animals a year from being killed. Pretty remarkable if you ask me. A drop is still a drop, but it has the capacity to be a pretty darn remarkable one".
On the fashion front, Richie believes that the vegan fashion movement in the U.S. is light years ahead of its international counterparts, with lots of great American brands have emerged over the past few decades. Some of his personal favorites are Vaute Couture and Brave Gentleman, a menswear line that produces beautiful Italian suits made solely from vegan materials.
"At the end of the day, fashion is about expressing to the world who we are and what we believe in. When we make more mindful choices that align with our higher beliefs, we are happier and more whole for it".
Please note that when the elastic waist band of the men's beach shorts is stretched, each size gains approximately 25 cm (or 10 inches) around the waist.
Women's beach shorts are designed to be worn at the hip bone, so when choosing your size it would be best if that is the circumferance you measure.
Recommended garment care: To make sure your Rebel print colors remain bright and vivid for as long as possible, please hand wash in warm water, line dry, and refrain from ironing.